Data protection declaration
Werner Wohnbau GmbH & Co. KG makes every effort to ensure that the information and data contained on www.werner-wohnbau.de is accurate. However, no liability or guarantee is accepted for the topicality, accuracy and completeness of the information and data provided. This also applies to all other websites to which reference is made by means of hyperlinks. Werner Wohnbau GmbH & Co. KG is also not responsible for the content of websites accessed via such links. Werner Wohnbau GmbH & Co KG reserves the right to make changes or additions to the information or data provided without prior notice. The content of the website is protected by copyright. The reproduction of information or data, in particular the use of texts, parts of texts or images requires the prior consent of Werner Wohnbau GmbH & Co KG.

The collection, processing (storage, modification, transmission, blocking and deletion) and use of personal data by www.werner-wohnbau.de takes place exclusively in compliance with the applicable data protection regulations. Personal data are individual details about personal or factual circumstances of a specific or identifiable natural person. Werner Wohnbau GmbH & Co KG, as the operator of the website and responsible body within the meaning of the data protection laws, is responsible for protecting the personal data of users when they visit the www.werner-wohnbau.de website.

All data that the user voluntarily transmits to www.werner-wohnbau.de will of course be treated confidentially. The data will not be made available to others for use unless the user has given his consent or Werner Wohnbau GmbH & Co KG is obliged to disclose this data, for example due to a court order or to fulfill contractual obligations.

What data does Werner Wohnbau GmbH & Co. KG collect in the context of contact inquiries?
The user’s e-mail address is stored in the context of registrations (e.g. for the newsletter). Via the e-mail links on www.werner-wohnbau.de (e.g. when interested in a property), the user transmits his e-mail sender address to Werner Wohnbau GmbH & Co KG. The user can also enter their address and information about a property they are looking for or are interested in as well as send us freely formulated text as part of the e-mail message; this information is voluntary and is stored in order to process your request on the basis of your voluntarily granted consent in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR.

What data does Werner Wohnbau GmbH & Co. KG collect when you use the website?
Every time the website www.werner-wohnbau.de is accessed, usage data is transmitted by the respective Internet browser and stored in log files, so-called server log files.

These data are:
– the referrer URL (origin URL) from which the user came to the requested page
– amount of data transferred
– status message on whether the request was successful
– session identification number (session ID)
– IP address (Internet Protocol address) of the accessing computer
– name of the page accessed
– date and time of access

The main purpose of collecting this personal data on the website is to enable the user to use the website securely, smoothly and efficiently and to make our website attractive for you. The processing is therefore based on Art. 6 para. 1 sentence 1 lit. f) GDPR.

Use of cookies
www.werner-wohnbau.de uses so-called cookies to enable subsequent identification of the user in the context of the following explanations. Cookies are small text files that are stored by the user’s web browser on their end device and contain pseudonymized data. Cookies are used on the websites of www.werner-wohnbau.de to increase the user-friendliness of the website and also serve to safeguard our legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR. Such cookies are not only set by www.werner-wohnbau.de itself, but also by third-party providers on its behalf, such as Google (see also the explanations under Use of analysis programs and web tracking). When you visit the websites of www.werner-wohnbau.de, cookies are also set that remain stored beyond your current visit to the websites (so-called session).
Cookies are automatically accepted in the settings of most browsers. However, you can activate the function so that you are informed when a cookie is set and can approve it individually. If you block cookies completely, the functionality of our website may be restricted.

Use of analysis programs and tracking tools
In order to offer the services of www.werner-wohnbau.de in the best possible way, an analysis of visitor behavior is necessary. For this purpose, www.werner-wohnbau.de uses a web analysis procedure with which visits to the website can be analyzed. In addition to troubleshooting, the purpose of data processing is above all the optimization of www.werner-wohnbau.de with regard to the needs of users. Werner Wohnbau GmbH & Co KG also uses the web analysis procedure to obtain key figures on the number of visitors and their distribution over time, on popular content and the length of stay of users.

Google Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Inc, Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001(www.google.de). Google (Universal) Analytics uses methods that enable your use of the website to be analyzed, such as cookies.
The information generated about your use of this website is generally transmitted to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The anonymized IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
As an alternative to the browser plug-in, you can click the link to prevent Google Analytics from collecting data on this website in the future. An opt-out cookie will be stored on your device. If you delete your cookies, you must click the link again.
The purpose of using Google Analytics is to analyze the use of our website and to be able to improve it with the knowledge gained. The statistics generated in this way help us to improve our offer and to make our website more interesting for you. Insofar as personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield(https://www.privacy-shield.gov/EU-US-Framework). We use Google Analytics on the basis of Art. 6 para. 1 sentence 1 lit. f) GDPR.
You can find Google’s privacy policy at www.google.de/intl/de/policies/privacy.

Possibility of objection: The collection and storage of data by Google Analytics can be objected to at any time with effect for the future. The user has the option of installing a browser plug-in issued by Google. This is available for various browser versions and can be downloaded at tools.google.com/dlpage/gaoptouther.

To prevent Universal Analytics from collecting data across different devices, you must opt out on all systems used.

Google Maps
We use the Google Maps service on this website. This allows us to show you interactive maps directly on the website and enables you to use the map function conveniently.
When you visit the website, Google receives the information that you have accessed the subpage of our website. In addition, the above-mentioned personal data is transmitted. This occurs regardless of whether you have a user account with Google and/or whether you are logged in there or not. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your Google profile, you must log out before visiting the sub-page of our website. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or the needs-based design of its own website. Such an evaluation is carried out in particular – even for users who are not logged in – to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles. To do this, you must contact Google.
You can find more information on the purpose and scope of data collection and processing in Google’s privacy policy: http://www.google.de/intl/de/policies/privacy. There you will also find further information on your rights and settings options in this regard. Google has submitted to the EU-US Privacy Shield(https://www.privacyshield.gov/EU-US-Framework).

Linking to social networks
Various social media plugins (“plugins”) are used on our website to increase awareness of our company – this advertising purpose is a legitimate interest within the meaning of Art. 6 para. 1 sentence 1 lit. f) GDPR. The respective provider of the social media service is responsible for data protection-compliant operation. We currently use the following plugins: facebook, Google+.
We use the so-called two-click solution. This means that when you visit our website, no personal data is initially passed on to the providers of the plugins. Only when you click on one of the buttons is it activated and a direct connection to the servers of the respective website operator is established. In this way, the website operator is informed that your IP address has been registered on our website. In addition, the personal data collected on our website (see above) is transmitted to the respective provider. In the case of Facebook, according to the respective providers in Germany, the IP addresses are anonymized immediately after collection. By activating the plugin, your personal data is therefore transmitted to the respective plugin provider and stored there (for US providers in the USA).
We have no influence on the data collected and data processing operations, nor are we aware of the full extent of data collection, the purposes of processing or the storage periods. We also have no information on the deletion of the data collected by the plug-in provider.
The plug-in provider stores the data collected about you as usage profiles and uses these for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is also carried out in particular for users who are not logged in to display needs-based advertising and to inform other users of the respective social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. We use the plugins to offer you the opportunity to interact with the social networks and their users so that we can improve our offering and make it more interesting for you as a user. The legal basis for the use of the plugins is Art. 6 para. 1 sentence 1 lit. f) GDPR.
The data transfer takes place regardless of whether you have an account with the respective provider, are logged in or not. If you are logged in with the plug-in provider, your data collected by us will be assigned directly to your existing account with the respective provider. If you click the activated button and, for example, link the page, the plug-in provider also stores this information in your user account and shares it publicly with your contacts.
Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the privacy policies of these providers. There you will also find further information on your rights in this regard and setting options to protect your privacy.
Facebook is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”). An overview of the Facebook plugins and their appearance can be found here:https://developers.facebook.com/docs/plugins/. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options to protect your privacy can be found in Facebook’s data protection information at https://www.facebook.com/policy.php. Facebook has submitted to the EU-US Privacy Shield(https://www.privacyshield.gov/EU-US-Framework).
Google+ is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, California 94043, USA. You can find Google’s privacy policy at https://www.google.com/policies/privacy/partners/?hl=?de. Google has submitted to the EU-US Privacy Shield(https://www.privacyshield.gov/EU-US-Framework).

YouTube
Our website uses the provider YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to embed videos. Normally, when you access a page with embedded videos, your IP address is sent to YouTube and cookies are installed on your computer. However, we have integrated our YouTube videos with the extended data protection mode (in this case, YouTube still contacts Google’s Double Click service, but according to Google’s privacy policy, personal data is not evaluated). This means that YouTube no longer stores any information about visitors unless they watch the video. If you click on the video, your IP address is transmitted to YouTube and YouTube learns that you have watched the video. If you are logged in to YouTube, this information will also be assigned to your user account (you can prevent this by logging out of YouTube before watching the video).
We have no knowledge of and no influence on the possible collection and use of your data by YouTube. Further information can be found in YouTube’s privacy policy at www.google.de/intl/de/policies/privacy/. We also refer you to our general description in this privacy policy for the general handling and deactivation of cookies.

SOCIAL MEDIA, PLUGINS AND TOOLS

We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services. We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users’ rights. With regard to US providers that are certified under the Privacy Shield, we would like to point out that they thereby undertake to comply with the data protection standards of the EU. Furthermore, user data is generally processed for market research and advertising purposes. For example, user profiles can be created from the usage behavior and the resulting interests of the users. The user profiles can in turn be used, for example, to place advertisements inside and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer, in which the user’s usage behavior and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them). The processing of users’ personal data is based on our legitimate interests in effective user information and communication with users in accordance with Art. 6 para. 1 lit. f. GDPR. GDPR. If the users are asked by the respective providers of the platforms for consent to the data processing described above, the legal basis for the processing is Art. 6 para. 1 lit. a., Art. 7 GDPR. For a detailed description of the respective processing and the possibilities of objection (opt-out), we refer to the following linked information from the providers. In the case of requests for information and the assertion of user rights, we would also like to point out that these can be asserted most effectively with the providers. Only the providers have access to the user’s data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

Integration of third-party services and content (plugins)

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation and in the interest of an appealing presentation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use content or service offers from third-party providers within our online offer. GDPR) content or service offers from third-party providers in order to integrate their content and services, such as videos or contributions. A corresponding integration always requires that the third-party providers of this content are aware of your IP address, as they cannot send the content to your browser without the IP address. The IP address is therefore required to display this content.

We endeavor to only use content whose respective providers only use your IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on your device and contain, among other things, technical information about your browser and operating system, referring websites, visit time and other information about your use of our online offer, as well as being linked to such information from other sources.

YouTube
We integrate videos from the “YouTube” platform of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, or Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland.

When you visit our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged in with your YouTube account, YouTube allows you to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

• Google’s privacy policy
  You can find further information on the handling of user data in YouTube’s privacy policy.
• Basis
  The use of YouTube is based on Art. 6 para. 1 lit. a GDPR.
• Objection to data collection

Vimeo
We can integrate the videos of the platform “Vimeo” of the provider Vimeo Inc, Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA.

We would like to point out that Vimeo may use Google Analytics and refer you to Google’s privacy policy and opt-out options for Google Analytics or Google’s settings for the use of data for marketing purposes.

• Privacy policy of Vimeo
  Further information on the handling of user data can be found in Vimeo’s privacy policy at: https://vimeo.com/privacy.
• Basis
  The use of Vimeo is based on Art. 6 para. 1 lit. a GDPR.
• Objection to data collection
  You can find an opt-out option in our cookie statement.

Spotify
We can integrate playlists and songs from the “Spotify” platform of the provider Spotify AB, Regeringsgatan 19, 11153 Stockholm, Sweden.

We would like to point out that Spotfiy may use its own tracking tools and refer you to Spotify’s privacy policy.

• Spotify’s privacy policy
  You can find more information on the handling of user data in Spotify’s privacy policy at: https://www.spotify.com/de/legal/privacy-policy/.
• Basis
  The use of Spotify is based on Art. 6 para. 1 lit. a GDPR.
• Objection to data collection
  You can find an opt-out option in our cookie statement.

TikTok account / TikTok videos
We use a TikTok account and can integrate videos from the “TikTok” platform of the provider TikTok Inc. 10100 Venice Blvd, Culver City, CA 90232, USA.

We would like to point out that TikTok may use its own tracking tools and refer you to TikTok’s privacy policy.

• Privacy policy of TikTok
  Further information on the handling of user data can be found in TikTok’s privacy policy at: https://www.tiktok.com/legal/privacy-policy?lang=de.
• Basis
  The use of TikTok is based on Art. 6 para. 1 lit. a GDPR.
• Objection to data collection
  You can find an opt-out option in our cookie statement.

Google Maps

We integrate the maps of the “Google Maps” service of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, or Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland.

The processed data may include, in particular, IP addresses and location data of users, which, however, are not collected without their consent (usually in the context of the settings of the mobile devices). The data may be processed in the USA.

• Google’s privacy policy
  You can find more information on the handling of user data in Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/.
• Basis
  The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
• Objection to data collection
  You can find an opt-out option in our cookie statement.

Facebook pages, groups, social plugins
We use Facebook pages, Facebook groups and Facebook social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

The pages, groups and plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable to you by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “Gefällt mir” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. You can view the list and appearance of the Facebook social plugins. When you call up a function of our online offer that contains such a plugin, your device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to your device and integrated into the online offering. The processed data can be used to create user profiles for you. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge. By integrating the plugins, Facebook receives the information that you have accessed the corresponding page of our website. If you are logged in to Facebook, Facebook can assign the visit to your Facebook account. If you interact with the plugins, for example by clicking the Like button or leaving a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If you are not a member of Facebook, it is still possible for Facebook to find out your IP address and store it. According to Facebook, only an anonymized IP address is stored in Europe.

• Privacy policy of Facebook
  The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook’s privacy policy.
• Basis
  The use of Facebook pages, groups and social plugins is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website, as well as the use of data for marketing and targeting purposes. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
• Joint processing of personal data
  The joint processing of personal data takes place on the basis of an agreement on joint processing of personal data.
• Objection to data collection
  If you are a Facebook member and do not want Facebook to collect data about you via our online offering and link it to your membership data stored on Facebook, you must log out of Facebook and delete your cookies before using our online offering. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings or via the US site aboutads.info or the EU site youronlinechoices.com. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

Instagram
Functions and content of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be integrated into our online offering.

This may include, for example, content such as images, videos or texts and buttons with which you can express your liking of content, subscribe to the authors of the content or our posts. If you are a member of the Instagram platform, Instagram can assign access to the above-mentioned content and functions to your profile.

• Instagram privacy policy
  You can find more information on how Instagram handles user data in Instagram’s privacy policy.
• Basis
  The use of Instagram is based on Art. 6 para. 1 lit. a GDPR.
• Objection to data collection
  You can find an opt-out option in our cookie statement.

Twitter
Functions and content of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be used within our online offer.

This may include, for example, content such as images, videos or texts and buttons with which you can express your liking of content, subscribe to the authors of the content or our posts. If you are a member of the Twitter platform, Twitter can assign access to the above-mentioned content and functions to your profiles. We can also integrate scripts and measures that allow us to use marketing and statistical functions on Twitter.

• Twitter privacy policy
  You can find more information on how Twitter handles user data in Twitter’s privacy policy.
• Basis
  The use of Instagram is based on Art. 6 para. 1 lit. a GDPR.
• Objection to data collection
  You can find an opt-out option in our cookie statement.

LinkedIn
Within our online offer, functions and contents of the LinkedIn service, offered by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, can be used.

This may include, for example, content such as images, videos or texts and buttons with which you can express your liking of content, subscribe to the authors of the content or our posts. If you are a member of the LinkedIn platform, LinkedIn can assign access to the above-mentioned content and functions to your profiles. We can also integrate scripts and measures that allow us to use marketing and statistical functions in LinkedIn.

• LinkedIn privacy policy
  You can find more information on how LinkedIn handles user data in LinkedIn’s privacy policy.
• Basis
  The use of Instagram is based on Art. 6 para. 1 lit. a GDPR.
• Objection to data collection
  You can find an opt-out option in our cookie policy.

XING

Functions and content of the XING service, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be used within our online offer.

This may include, for example, content such as images, videos or texts and buttons with which you can express your liking of content, subscribe to the authors of the content or our posts. If you are a member of the XING platform, XING can assign access to the above-mentioned content and functions to your profiles. We can also integrate scripts and measures that allow us to use marketing and statistical functions in XING.

• Privacy policy of XING
  You can find more information on how XING handles user data in XING’s privacy policy.
• Basis
  The use of Instagram is based on Art. 6 para. 1 lit. a GDPR.
• Objection to data collection
  You can find an opt-out option in our cookie statement.

ANALYSIS TOOLS AND ADVERTISING

Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

• IP anonymization
  We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
• Demographic characteristics in Google Analytics
  This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”.
• Google’s privacy policy
  You can find more information on how Google Analytics handles user data in Google’s privacy policy.
• Browser plugin
  You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the link.
• Basis
  The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. a GDPR.
• Contract data processing
  We have concluded a contract data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
• Objection to data collection
  You can prevent the collection of your data by Google Analytics by clicking on the following link, which sets an opt-out cookie that prevents the collection of your data on future visits to this website: Deactivate Google Analytics.
  You can find another opt-out option in our cookie statement.

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google Ads and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google Ads and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on your end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC). If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you sign in with your Google account. To support this function, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising.

• Privacy policy of Google
  Further information and the data protection regulations can be found in Google’s privacy policy.
• Basis
  The aggregation of the data collected in your Google Account is based exclusively on your consent, which you can give or withdraw from Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that we have an interest in the anonymized analysis of website visitors for advertising purposes.
• Objection
  You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account.
  You can find another opt-out option in our cookie statement.

Google Ads and Google Conversion Tracking

This website uses Google Ads. Ads is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google Ads, we use what is known as conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted. Each Google Ads customer receives a different cookie. The cookies cannot be tracked via the websites of Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

• Privacy policy of Google
  You can find more information about Google Ads and Google Conversion Tracking in Google’s privacy policy.
• Basis
  The storage of “conversion cookies” is based on Art. 6 para. 1 lit. a GDPR.
• Objection
  If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics.
  You can find another opt-out option in our cookie statement.

Facebook Pixel, Facebook Custom Audiences and Facebook-Conversion
Within our online offer, the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used.

With the help of the Facebook pixel, it is possible for Facebook to determine you as a visitor to our online offer as a target group for the display of ads (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

• Privacy policy of Facebook
  The processing of data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook’s data usage policy. You can find specific information and details about the Facebook pixel and how it works in the Facebook help section.
• Basis
  The use of Facebook Pixel and the storage of “conversion cookies” is based on Art. 6 para. 1 lit. a GDPR.
• Contract data processing agreement
  We have concluded a contract data processing agreement with Facebook for the processing of data for which Facebook acts as a contract data processor, in which we oblige Facebook to protect our customers’ data and not to pass it on to third parties.
• Objection
  You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based advertising. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices. You can also object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the network advertising initiative and additionally via the USwebsite aboutads.info or the European website youronlinechoices.com.

TikTok Pixel
Within our online offer, the so-called “TikTok Pixel” of the social network TikTok, which is operated by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (“TikTok”), is used.

With the help of the TikTok pixel, it is possible for TikTok to determine you as a visitor to our online offer as a target group for the display of advertisements (so-called “TikTok ads”). Accordingly, we use the TikTok pixel to display the TikTok ads placed by us only to those TikTok users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to TikTok (so-called “custom audiences”). With the help of the TikTok pixel, we also want to ensure that our TikTok ads correspond to the potential interest of users and are not annoying. With the help of the TikTok pixel, we can also track the effectiveness of TikTok ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a TikTok ad (so-called “conversion”).

• Privacy policy of TikTok
  The processing of data by TikTok takes place within the framework of TikTok’s data usage guidelines. Accordingly, general information on the display of TikTok ads can be found in TikTok’s data usage policy. Specific information and details about the TikTok pixel and how it works can be found in the TikTok help section.
• Basis
  The use of the TikTok pixel and the storage of “conversion cookies” is based on Art. 6 para. 1 lit. a GDPR.
• Objection
  You can object to the collection by the TikTok pixel and use of your data to display TikTok ads.
  4. SOCIAL MEDIA, PLUGINS AND TOOLS

  Use of social media

  We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services. We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users’ rights. With regard to US providers that are certified under the Privacy Shield, we would like to point out that they thereby undertake to comply with the data protection standards of the EU. Furthermore, user data is generally processed for market research and advertising purposes. For example, user profiles can be created from the usage behavior and the resulting interests of the users. The user profiles can in turn be used, for example, to place advertisements inside and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer, in which the user’s usage behavior and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them). The processing of users’ personal data is based on our legitimate interests in effective user information and communication with users in accordance with Art. 6 para. 1 lit. f. GDPR. GDPR. If the users are asked by the respective providers of the platforms for consent to the data processing described above, the legal basis for the processing is Art. 6 para. 1 lit. a., Art. 7 GDPR. For a detailed description of the respective processing and the possibilities of objection (opt-out), we refer to the following linked information from the providers. In the case of requests for information and the assertion of user rights, we would also like to point out that these can be asserted most effectively with the providers. Only the providers have access to the user’s data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

  Integration of third-party services and content (plugins)

  On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation and in the interest of an appealing presentation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use content or service offers from third-party providers within our online offer. GDPR) content or service offers from third-party providers in order to integrate their content and services, such as videos or contributions. A corresponding integration always requires that the third-party providers of this content are aware of your IP address, as they cannot send the content to your browser without the IP address. The IP address is therefore required to display this content.

  We endeavor to only use content whose respective providers only use your IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on your device and contain, among other things, technical information about your browser and operating system, referring websites, visit time and other information about your use of our online offer, as well as being linked to such information from other sources.

  YouTube
  We integrate videos from the “YouTube” platform of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, or Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland.

  When you visit our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged in with your YouTube account, YouTube allows you to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

  • Google’s privacy policy
    You can find further information on the handling of user data in YouTube’s privacy policy.
  • Basis
    The use of YouTube is based on Art. 6 para. 1 lit. a GDPR.
  • Objection to data collection

  Vimeo
  We can integrate the videos of the platform “Vimeo” of the provider Vimeo Inc, Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA.

  We would like to point out that Vimeo may use Google Analytics and refer you to Google’s privacy policy and opt-out options for Google Analytics or Google’s settings for the use of data for marketing purposes.

  • Privacy policy of Vimeo
    Further information on the handling of user data can be found in Vimeo’s privacy policy at: https://vimeo.com/privacy.
  • Basis
    The use of Vimeo is based on Art. 6 para. 1 lit. a GDPR.
  • Objection to data collection
    You can find an opt-out option in our cookie statement.

  Spotify
  We can integrate playlists and songs from the “Spotify” platform of the provider Spotify AB, Regeringsgatan 19, 11153 Stockholm, Sweden.

  We would like to point out that Spotfiy may use its own tracking tools and refer you to Spotify’s privacy policy.

  • Spotify’s privacy policy
    You can find more information on the handling of user data in Spotify’s privacy policy at: https://www.spotify.com/de/legal/privacy-policy/.
  • Basis
    The use of Spotify is based on Art. 6 para. 1 lit. a GDPR.
  • Objection to data collection
    You can find an opt-out option in our cookie statement.

  TikTok account / TikTok videos
  We use a TikTok account and can integrate videos from the “TikTok” platform of the provider TikTok Inc. 10100 Venice Blvd, Culver City, CA 90232, USA.

  We would like to point out that TikTok may use its own tracking tools and refer you to TikTok’s privacy policy.

  • Privacy policy of TikTok
    Further information on the handling of user data can be found in TikTok’s privacy policy at: https://www.tiktok.com/legal/privacy-policy?lang=de.
  • Basis
    The use of TikTok is based on Art. 6 para. 1 lit. a GDPR.
  • Objection to data collection
    You can find an opt-out option in our cookie declaration.

  Google Maps

  We integrate the maps of the “Google Maps” service of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, or Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland.

  The processed data may include, in particular, IP addresses and location data of users, which, however, are not collected without their consent (usually in the context of the settings of the mobile devices). The data may be processed in the USA.

  • Google’s privacy policy
    You can find more information on the handling of user data in Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/.
  • Basis
    The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
  • Objection to data collection
    You can find an opt-out option in our cookie statement.

  Facebook pages, groups, social plugins
  We use Facebook pages, Facebook groups and Facebook social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

  The pages, groups and plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable to you by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “Gefällt mir” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. You can view the list and appearance of the Facebook social plugins. When you call up a function of our online offer that contains such a plugin, your device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to your device and integrated into the online offering. The processed data can be used to create user profiles for you. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge. By integrating the plugins, Facebook receives the information that you have accessed the corresponding page of our website. If you are logged in to Facebook, Facebook can assign the visit to your Facebook account. If you interact with the plugins, for example by clicking the Like button or leaving a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If you are not a member of Facebook, it is still possible for Facebook to find out your IP address and store it. According to Facebook, only an anonymized IP address is stored in Europe.

  • Privacy policy of Facebook
    The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook’s data protection information.
  • Basis
    The use of Facebook pages, groups and social plugins is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website, as well as the use of data for marketing and targeting purposes. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
  • Joint processing of personal data
    The joint processing of personal data takes place on the basis of an agreement on joint processing of personal data.
  • Objection to data collection
    If you are a Facebook member and do not want Facebook to collect data about you via our online offering and link it to your membership data stored on Facebook, you must log out of Facebook and delete your cookies before using our online offering. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings or via the US site aboutads.info or the EU site youronlinechoices.com. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

  Instagram
  Functions and content of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be integrated into our online offering.

  This may include, for example, content such as images, videos or texts and buttons with which you can express your liking of content, subscribe to the authors of the content or our posts. If you are a member of the Instagram platform, Instagram can assign access to the above-mentioned content and functions to your profiles.

  • Instagram privacy policy
    You can find more information on how Instagram handles user data in Instagram’s privacy policy.
  • Basis
    The use of Instagram is based on Art. 6 para. 1 lit. a GDPR.
  • Objection to data collection
    You can find an opt-out option in our cookie statement.

  Twitter
  Functions and content of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be used within our online offer.

  This may include, for example, content such as images, videos or texts and buttons with which you can express your liking of content, subscribe to the authors of the content or our posts. If you are a member of the Twitter platform, Twitter can assign access to the above-mentioned content and functions to your profiles. We can also integrate scripts and measures that allow us to use marketing and statistical functions on Twitter.

  • Twitter privacy policy
    You can find more information on how Twitter handles user data in Twitter’s privacy policy.
  • Basis
    The use of Instagram is based on Art. 6 para. 1 lit. a GDPR.
  • Objection to data collection
    You can find an opt-out option in our cookie statement.

  LinkedIn
  Within our online offer, functions and contents of the LinkedIn service, offered by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, can be used.

  This may include, for example, content such as images, videos or texts and buttons with which you can express your liking of content, subscribe to the authors of the content or our posts. If you are a member of the LinkedIn platform, LinkedIn can assign access to the above-mentioned content and functions to your profiles. We can also integrate scripts and measures that allow us to use marketing and statistical functions in LinkedIn.

  • LinkedIn privacy policy
    You can find more information on how LinkedIn handles user data in LinkedIn’s privacy policy.
  • Basis
    The use of Instagram is based on Art. 6 para. 1 lit. a GDPR.
  • Objection to data collection
    You can find an opt-out option in our cookie policy.

  XING

  Functions and content of the XING service, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be used within our online offer.

  This may include, for example, content such as images, videos or texts and buttons with which you can express your liking of content, subscribe to the authors of the content or our posts. If you are a member of the XING platform, XING can assign access to the above-mentioned content and functions to your profiles. We can also integrate scripts and measures that allow us to use marketing and statistical functions in XING.

  • Privacy policy of XING
    You can find more information on the handling of user data at XING in XING’s privacy policy.
  • Basis
    The use of Instagram is based on Art. 6 para. 1 lit. a GDPR.
  • Objection to data collection
    You can find an opt-out option in our cookie statement.

  ANALYSIS TOOLS AND ADVERTISING

  Google Analytics
  This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

  Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

  • IP anonymization
    We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
  • Demographic characteristics in Google Analytics
    This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”.
  • Google’s privacy policy
    You can find more information on how Google Analytics handles user data in Google’s privacy policy.
  • Browser plugin
    You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the link.
  • Basis
    The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. a GDPR.
  • Contract data processing
    We have concluded a contract data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
  • Objection to data collection
    You can prevent the collection of your data by Google Analytics by clicking on the following link, which sets an opt-out cookie that prevents the collection of your data on future visits to this website: Deactivate Google Analytics.
    You can find another opt-out option in our cookie statement.

  Google Analytics Remarketing

  Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google Ads and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

  This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google Ads and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on your end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC). If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you sign in with your Google account. To support this function, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising.

  • Privacy policy of Google
    Further information and the data protection regulations can be found in Google’s privacy policy.
  • Basis
    The aggregation of the data collected in your Google Account is based exclusively on your consent, which you can give or withdraw from Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that we have an interest in the anonymized analysis of website visitors for advertising purposes.
  • Objection
    You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account.
    You can find another opt-out option in our cookie statement.

  Google Ads and Google Conversion Tracking

  This website uses Google Ads. Ads is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

  As part of Google Ads, we use what is known as conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted. Each Google Ads customer receives a different cookie. The cookies cannot be tracked via the websites of Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

  • Privacy policy of Google
    You can find more information about Google Ads and Google Conversion Tracking in Google’s privacy policy.
  • Basis
    The storage of “conversion cookies” is based on Art. 6 para. 1 lit. a GDPR.
  • Objection
    If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics.
    You can find another opt-out option in our cookie statement.

  Facebook Pixel, Facebook Custom Audiences and Facebook-Conversion
  Within our online offer, the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used.

  With the help of the Facebook pixel, it is possible for Facebook to determine you as a visitor to our online offer as a target group for the display of ads (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

  • Privacy policy of Facebook
    The processing of data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook’s data usage policy. You can find specific information and details about the Facebook pixel and how it works in the Facebook help section.
  • Basis
    The use of Facebook Pixel and the storage of “conversion cookies” is based on Art. 6 para. 1 lit. a GDPR.
  • Contract data processing agreement
    We have concluded a contract data processing agreement with Facebook for the processing of data for which Facebook acts as a contract data processor, in which we oblige Facebook to protect our customers’ data and not to pass it on to third parties.
  • Objection
    You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based advertising. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices. You can also object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the network advertising initiative and additionally via the USwebsite aboutads.info or the European website youronlinechoices.com.

  TikTok Pixel
  Within our online offer, the so-called “TikTok Pixel” of the social network TikTok, which is operated by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (“TikTok”), is used.

  With the help of the TikTok pixel, it is possible for TikTok to determine you as a visitor to our online offer as a target group for the display of advertisements (so-called “TikTok ads”). Accordingly, we use the TikTok pixel to display the TikTok ads placed by us only to those TikTok users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to TikTok (so-called “custom audiences”). With the help of the TikTok pixel, we also want to ensure that our TikTok ads correspond to the potential interest of users and are not annoying. With the help of the TikTok pixel, we can also track the effectiveness of TikTok ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a TikTok ad (so-called “conversion”).

  • Privacy policy of TikTok
    The processing of data by TikTok takes place within the framework of TikTok’s data usage guidelines. Accordingly, general information on the display of TikTok ads can be found in TikTok’s data usage policy. Specific information and details about the TikTok pixel and how it works can be found in the TikTok help section.
  • Basis
    The use of the TikTok pixel and the storage of “conversion cookies” is based on Art. 6 para. 1 lit. a GDPR.
  • Objection
    You can object to the collection by the TikTok pixel and use of your data to display TikTok ads.

Information about stored data in accordance with Section 15 GDPR
The user has the right to request information at any time about the personal data stored at www.werner-wohnbau.de, its origin, the purpose of storage and the recipient to whom the data is disclosed. This information is provided free of charge and in text form. An e-mail is sufficient for the request for information. The e-mail should be sent to datenschutz@werner-wohnbau.de. The user can also send his request for information in writing to Werner Wohnbau GmbH & Co KG, Data Protection Officer, Johann-Liesenberger-Str. 11/1, 78078 Niedereschach, Germany. It is not possible to obtain information by telephone.

Your rights
In accordance with Art. 15 GDPR, you have the right to request confirmation from us as to whether we are processing personal data concerning you. If this is the case, you have the right to information about this personal data and to the following information:
– the purposes of processing;
– the categories of personal data that are processed;
– the recipients or categories of recipients to whom your personal data have been or will be disclosed, in particular recipients in third countries or international organizations;
– where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
– the existence of the right to request from us rectification or erasure of personal data or restriction of processing of personal data concerning you or to object to such processing;
– the existence of the right to lodge a complaint with a supervisory authority;
– where the personal data are not collected from you, any available information as to their source;
– the existence of automated decision-making, including profiling, referred to in Art. 22 (1) and (4) GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.

In accordance with Art. 16 GDPR, you have the right to obtain from us without undue delay the rectification of inaccurate personal data concerning you. Taking into account the purposes of the processing, you also have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

Art. 17 GDPR grants you the right to demand that we erase personal data concerning you without undue delay.

According to Art. 18 GDPR, you have the right to demand that we restrict processing under certain conditions.

In accordance with Art. 20 GDPR, you have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format or to have this data transmitted by us to another controller.

In accordance with Art. 7 para. 3 GDPR, you have the right to withdraw your consent from us at any time. This means that we may no longer continue the data processing based on this consent in the future.
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes this Regulation.

Right to object
If your personal data are processed on the basis of legitimate interests in accordance with Art. 6 (1) sentence 1 (f) GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation.
If you wish to exercise your right of revocation or objection, simply send an e-mail to datenschutz@werner-wohnbau.de.

Data security
We use the SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser when you visit our website. As a rule, this is 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is transmitted in encrypted form by the closed display of the key or lock symbol in the lower status bar of your browser.
We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

Controller pursuant to Art. 4 No. 7 GDPR
Werner Wohnbau GmbH & Co. KG
Johann-Liesenberger-Straße 11/1
78078 Niedereschach
info@werner-wohnbau.de

Internal data protection officer according to GDPR
Ms. Patricia Gaugenrieder
Data Protection Officer (TÜV certified)
Johann-Liesenberger-Straße 11/1
78078 Niedereschach
datenschutz@werner-wohnbau.de

You can contact us or our data protection officer directly at any time with your questions and comments on data protection.